Built by founders on a mission to help you win.

We're a team of active and exited founders that have scaled to >$1B of shareholder value, and raised $200M+ from the most demanding investors in the world. We understand the pace, intensity and level required to win. We founded Parabolic to give back to the world what worked for us.

Proudly scaling alongside our
category-defining partners.

We've proudly scaled some of the world's fastest growing brands with best-in-class creatives. It's been a wild ride, and while there's so much more to come, here are some key highlights so far:

2024

Founded

$480M

YTD Revenue Generated

28+

Brands Scaled

0

Employees Fired

Combining world-class strategy, creators and performance data.

We believe ad creatives are a fusion of humanistic, artistic and scientific principles.

Authenticity

We put real founders, real customers, and real use-cases on screen. No stock voices, no recycled hooks, no generic AI creators. Authentic stories create trust, and trust converts.

Performance

Every concept starts with one question: Will it scale paid? Scripts, hooks, and edits are engineered around conversion psychology and pressure-tested in paid before they ever hit your ad account.

Data-driven

Proprietary testing matrices, rapid iteration loops, and AI-assisted insight let us spot winners fast, and cut losers faster. Data tells us what works; human taste tells us why, and we leverage both to help you win.

OUR team

Our senior leadership team

A fully in-house team of creative & growth experts from TikTok and a variety of DTC verticals.
Marco Staal
Founder
Max Haller
Founder
Michael Heller
Team Principal
Alastair Green
Strategic Lead
Olivia Sandak-Lewin
Senior Creator Manager
Elle Wilmot
Creative Lead
Laura Medley
Executive Creative Manager
Yoann Pavy
Performance Lead
Ross Goddard
Head of Growth & Strategy

Built by founders, for founders.

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